Live Audio & Video Streaming:
To be successful, a live video streaming program requires a carefully-planned workflow that employs the right technology and tools, network architecture and professional event management. With our service you will be assured of smooth delivery of your videos worldwide. Because we work with multiple Tier-1 CDNs, you will be able to deliver high quality videos, irrespective of where your viewers are located.
When broadcasting live video, the content may be published online in a number of different ways. This is achieved using our bespoke video embed code and/or through a custom configured VideoWise.tv video channel page. Streams can also be delivered over social networking platforms such as Facebook by attaching to walls without the need for viewers to download any additional plug-ins. These streams can then be viewed directly from a Facebook wall while viewers may comment, share and like the content.
Our service also includes cross-platform and multi-device support which facilitates viewing not only from your desktop, but from mobile platforms such as an iPad, iPhone and Android.
VOD (Video on Demand):
Sometimes live coverage cannot capture all of a desired audience in real time. Different time zones and other related issues can prevent your target audience from enjoying live streaming content. The VideoWise.tv VOD (Video On Demand) is a simple solution to this problem. This allows users to view events as they happen, but also allows others, who are unavailable, to view the broadcast at a later time.
The platform provides a variety of unique features to make video on demand a key component of the system, including support for stream archiving, mobile broadcasting and pre- and post-video advertising formats.
Player & Channel Management
The VideoWise.tv video player includes your media content with an area for additional channel information and chat functionality. The ability to change between bit rates, adjust the volume control and go to full screen are all features built into the player application.
The live chat functionality adds an engaging way for viewers to watch and respond to content with others, creating a social element for your live streaming event. The player also includes a fully integrated pay per view option for live stream events and previously recorded content which allows viewers to purchase content without to need to leave the player.
Furthermore, by selecting one of our pre-installed player skins, or by designing your own player skin, you can customize the style of your video players to reflect your Brand’s image.
Video Channel Management:
The VideoWise.tv channel manager can include a mix of channel types, from live to archived content. The system enables the grouping of media for an integrated content experience. Playlists can include several content types together, including VOD content.
This conveys a TV channel-like experience and provides an outlet for broadcasters to have complete control over how their viewers access their content. This makes it easy to keep a playlist channel updated with relevant content.
Our network infrastructure is supported by 24/7 network monitoring to ensure a reliable and secure platform. Servers utilize RAID 5 security which guarantees that content will not be lost or interrupted in the event of a server crash. We can restrict streams based on geographical location and site specific URL ensuring that content is being streamed only from broadcaster approved sites and services.
Advertising & Reporting
The sense of urgency associated with live events makes it easy to bill for live broadcasts.
VideoWise.tv can provide a completely integrated advertising solution incorporating pay-per-view and subscriptions that viewers can purchase from within the video player. Since the purchaser does not have to exit the viewer to make a purchase, this can lead to high levels of conversion.
Advertisements may be attached to content to generate revenue based on the number of viewers. Although not directly handled in the VideoWise.tv platform, public APIs are available to help integrate advertisements into a third party video player. Custom pre- and post-video advertisements can also be incorporated in the archived VOD content.
When developing the video channel page we can also custom configure a variety of on-page advertisements including static and banner advertising formats. By recruiting a sponsor for both in-video and on page advertising there is the potential to recoup the entire cost of the streaming event.
Analytics & Reporting:
Data gathered for analytics can be specified for certain time periods. Analytics are also tied to specific regions, allowing for both an overall picture and also to understand how content is performing in specific countries. Through the channel manager, analytics may be chosen for specific channels to gauge how certain content is performing. This can be broken down by live streams and also previously recorded content such as playlists and video on demand.
The data derived from the analytics platform can be exported as CSV (comma-separated value) files from which detailed reports may be compiled. If the advertising functionality is in use the analytics can also provide revenue information making it easy to calculate and track sales.